Tag: Luxury brands in China
Chinese Shoppers Shift to Lower Ambitions: Impact and Trends in Consumer Behavior
In China, there is a shift happening in consumer behavior as shoppers are lowering their ambitions when it comes to spending. A slogan on a lemonade from Mixue, a popular drinks-and-ice-cream chain, captures this...
Chinese Shoppers Shift Focus to Lower-Priced Alternatives
Chinese consumers are shifting their focus to lower-priced alternatives in the midst of a heatwave. A lemonade from Mixue, a drinks-and-ice-cream chain, has become a popular choice not just for its refreshing taste but...
